Find the Article 50 guidance you need

AI answering phone calls: does Article 50 cover voice AI?

Yes.

Can I put ChatGPT (or any custom GPT) on my website in the EU?

Yes — but from 2 August 2026 you must tell visitors they're interacting with AI, clearly and at first contact.

Do I need to disclose AI in customer service (chat, email, voice)?

Chat and voice: yes, clearly — Article 50(1) covers direct AI interaction.

Does my chatbot need to say it's an AI?

Yes — clearly, and before the conversation starts.

Does the EU AI Act apply to UK companies after Brexit?

Yes, whenever their AI interactions or content reach EU users.

Does the EU AI Act apply to US (non-EU) companies?

Yes, if their AI systems or AI-generated content reach people in the EU.

EU AI Act deadlines 2026–2028: the dates that matter

Article 50 transparency rules apply from 2 August 2026 — on schedule.

EU AI Act fines: how much can Article 50 violations cost?

Article 50 infringements can attract fines up to €15 million or 3% of worldwide annual turnover, subject to the AI Act’s rules for undertakings and SMEs.

EU AI Act vs GDPR: what's the difference for my website?

GDPR governs personal data (what you collect and why).

EU AI Act website checklist: 8 things to do before 2 August 2026

Inventory AI systems, establish provider and deployer roles, implement the relevant disclosures, keep proportionate evidence, and set a review date.

How to label AI-generated images correctly (EU AI Act)

Add a visible, unambiguous notice on or next to the image — the EU's standard AI icon or clear text like 'Image generated by AI'.

Is there an EU AI Act exemption for small businesses?

No.

The December 2, 2026 grace period: what it covers (and what it doesn't)

Only one thing: machine-readable marking of AI-generated content for generative AI systems already on the market before 2 August 2026.

The Digital Omnibus delay: what actually changed (the two-clock trap)

The Digital Omnibus (agreed May 2026) delayed high-risk AI Act obligations to December 2027 and August 2028 — but explicitly left Article 50 transparency rules on schedule for 2 August 2026.

The human-review exemption for AI text: what actually qualifies?

AI-generated public-interest text skips the AI label only if a human editor genuinely reviewed it, edited it where needed, and takes editorial responsibility — documented.

What changes on 2 August 2026 for a normal business website?

Four transparency duties switch on: chatbots must say they're AI, deepfakes must be visibly labeled, AI-generated public text must be tagged (unless genuinely human-reviewed), and emotion/biometric system use must be disclosed.

What counts as a deepfake under the EU AI Act?

Any AI-generated or AI-altered audio, image or video that resembles real people, places or events and could pass as authentic.

Who enforces the EU AI Act — and how will they find me?

National market-surveillance authorities in each member state enforce Article 50, coordinated by the EU AI Office.

Ada AI Agent AI disclosure — Article 50 guide

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Aivo AgentBot AI disclosure — Article 50 guide

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Algolia AI Search AI disclosure — Article 50 guide

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Botpress AI disclosure — Article 50 guide

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Chaport AI disclosure — Article 50 guide

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Chatbase AI disclosure — Article 50 guide

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Chatra AI disclosure — Article 50 guide

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Chatty AI (Shopify) AI disclosure — Article 50 guide

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Cliengo AI disclosure — Article 50 guide

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Cognigy.AI AI disclosure — Article 50 guide

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Collect.chat AI disclosure — Article 50 guide

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Continually AI disclosure — Article 50 guide

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Crisp (+ MagicReply AI) AI disclosure — Article 50 guide

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Doofinder AI Search AI disclosure — Article 50 guide

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Drift / Salesloft AI AI disclosure — Article 50 guide

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Formilla AI AI disclosure — Article 50 guide

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Freshchat / Freddy AI AI disclosure — Article 50 guide

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Genesys Cloud CX Bots AI disclosure — Article 50 guide

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Google Dialogflow Messenger AI disclosure — Article 50 guide

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Gorgias AI Agent AI disclosure — Article 50 guide

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Help Scout Beacon / AI AI disclosure — Article 50 guide

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HubSpot Chat / AI AI disclosure — Article 50 guide

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IBM watsonx Assistant AI disclosure — Article 50 guide

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Interakt AI AI disclosure — Article 50 guide

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Intercom / Fin AI Agent AI disclosure — Article 50 guide

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JivoChat AI disclosure — Article 50 guide

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Klevu AI Search AI disclosure — Article 50 guide

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Kommunicate AI AI disclosure — Article 50 guide

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Landbot AI Agents AI disclosure — Article 50 guide

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LiveChat / ChatBot.com AI disclosure — Article 50 guide

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LivePerson Conversational AI AI disclosure — Article 50 guide

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ManyChat AI disclosure — Article 50 guide

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oct8ne AI disclosure — Article 50 guide

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Olark AI disclosure — Article 50 guide

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OpenAI/GPT embedded assistant AI disclosure — Article 50 guide

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Pandorabots AI disclosure — Article 50 guide

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Qualified AI (Piper) AI disclosure — Article 50 guide

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Rep AI (Shopify) AI disclosure — Article 50 guide

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Salesforce Einstein Bots AI disclosure — Article 50 guide

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Smartsupp AI Chatbot AI disclosure — Article 50 guide

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Tars Chatbots AI disclosure — Article 50 guide

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Tawk.to (+ AI Assist) AI disclosure — Article 50 guide

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Tidio (+ Lyro AI) AI disclosure — Article 50 guide

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Trengo AI AI disclosure — Article 50 guide

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Userlike AI AI disclosure — Article 50 guide

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Verloop.io AI disclosure — Article 50 guide

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Voiceflow AI disclosure — Article 50 guide

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Willdesk AI (Shopify) AI disclosure — Article 50 guide

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WPBot / ChatBot for WordPress AI disclosure — Article 50 guide

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Yellow.ai AI disclosure — Article 50 guide

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Zendesk Messaging / AI Agents AI disclosure — Article 50 guide

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Zoho SalesIQ / Zobot AI disclosure — Article 50 guide

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EU AI Act for clinics — booking bots and AI disclosure

Dental, aesthetic and medical clinics use booking chatbots and AI triage heavily. What Article 50 requires on clinic websites — and where the line to high-risk sits.

EU AI Act for digital agencies — client AI disclosure playbook

Your clients' chatbots and AI creatives put disclosure duties on their sites — but agencies get the call when it goes wrong. How to productize Article 50 for your roster.

EU AI Act for e-commerce — Article 50 playbook

AI chat, AI product photos, AI descriptions: online stores are the biggest Article 50 target. What your shop must disclose by 2 Aug 2026 and the free fix.

EU AI Act for insurance & finance — AI disclosure playbook

Quote bots, AI claims assistants, voice AI on support lines: insurers and fintechs are early AI adopters — and highly visible Article 50 targets.

EU AI Act for publishers — AI text and image rules

AI-drafted articles, AI images, AI comment moderation: publishers sit at the center of Article 50(4). What the editorial-review exemption really requires.

EU AI Act for real estate — AI disclosure playbook

Property chatbots, AI virtual staging, AI listings: real estate's AI toolkit is exactly what Article 50 covers. What agencies and portals must disclose.

EU AI Act for SaaS companies — Article 50 playbook

In-app AI assistants, support bots, AI onboarding: SaaS products face Article 50 from two sides — as deployers on their sites and inside their products.

EU AI Act for travel & hospitality — AI disclosure playbook

Booking assistants, AI concierge chat, synthetic destination imagery: what hotels, airlines and travel agencies must disclose under Article 50.

AI disclosure plugins vs cookie-consent tools

Cookie banners were the GDPR's install-and-forget category; AI disclosure is the AI Act's equivalent.

Best EU AI Act compliance tools 2026 (honest comparison)

Seven tools launched for Article 50 in 2026.

RapidAct vs Clarivo

Clarivo (free, WP) scans media metadata and adds chatbot notices.

RapidAct vs Disclo

Disclo sells a hosted chatbot badge at €19/mo with an external account and hosted evidence.

RapidAct vs EU AI Act Ready

EU AI Act Ready is a comprehensive free WordPress plugin (readiness score, ~15 chatbot disclosures, wizard).

RapidAct vs hiring a lawyer or consultant

RapidAct provides technical classification and a disclosure badge; legal counsel provides legal opinions and representation.

AI Office (European Commission) — AI Act glossary

The Commission body coordinating AI Act enforcement across the EU — handling GPAI oversight and guiding national market-surveillance authorities that enforce Article 50 locally.

Conformity assessment — AI Act glossary

The formal evaluation high-risk AI systems must pass to prove they meet AI Act requirements — documentation, testing, sometimes a notified body.

Deepfake (AI Act definition) — AI Act glossary

AI-generated or manipulated audio, image or video content that resembles real persons, objects, places or events and would falsely appear authentic or truthful (Art.

Deployer (AI Act) — AI Act glossary

The person or company using an AI system under their own authority — e.

Emotion recognition system — AI Act glossary

AI that infers emotions or intentions from biometric data (face, voice, posture).

General-purpose AI (GPAI) — AI Act glossary

AI models trained on broad data that can perform many different tasks — ChatGPT, Gemini, Claude and friends.

High-risk AI system — AI Act glossary

AI used in sensitive areas listed in Annex III — recruitment, credit scoring, critical infrastructure, education, law enforcement and similar.

Machine-readable marking — AI Act glossary

Technical metadata embedded in AI-generated content (watermarks, C2PA-style provenance) that lets machines detect AI origin.

Provider (AI Act) — AI Act glossary

The company that develops an AI system or has it developed and places it on the market under its own name — e.

Transparency obligation (Article 50) — AI Act glossary

The AI Act's honesty requirement: people must know when they interact with AI, when content is AI-generated, when media is synthetic, and when emotion/biometric systems are used on them.

Article 50 countdown: what the last weeks before 2 August 2026 look like | RapidAct blog

With days to the Article 50 deadline, most EU-facing websites still run undisclosed AI. What the final stretch looks like — and the honest one-afternoon plan to be on the right side of it.

The Code of Practice on AI transparency: what signing (or not) means for you | RapidAct blog

The EU's final Code of Practice on Transparency of AI-Generated Content (June 2026) gives providers and deployers a practical standard — icons, labels, and process measures. What it is, who it's for, and what a small site should actually do.

The Digital Omnibus explained: what the EU actually changed in the AI Act | RapidAct blog

The Digital Omnibus (2026) delayed high-risk AI Act duties and simplified parts of the rulebook — but left Article 50 transparency untouched. What changed, what didn't, and what to do about each.

What the first Article 50 enforcement actions will look like | RapidAct blog

No one will be fined on 3 August. But the pattern of first-wave enforcement is predictable: visible brands, obvious violations, public examples. How to read the signals — and how not to be the example.