The Code of Practice on AI transparency: what signing (or not) means for you
2026-07-25 · RapidAct team
In June 2026 the European Commission published the final Code of Practice on Transparency of AI-Generated Content — the voluntary companion to Article 50, complete with a standard EU "AI" icon set and two sections of measures: one for providers, one for deployers.
What the Code is (and isn't)
- Voluntary. Signing signals good faith and gives a presumption-style defense posture; not signing is not a violation.
- Practical. It translates "disclose clearly" into concrete patterns: where labels go, what icons to use, how to word notices.
- Provider/deployer split. Model and platform makers have technical marking duties; deployers (you) have visible-disclosure duties.
What a small website should take from it
- Use the standard EU AI icons rather than inventing your own label design — instant recognizability, zero design work.
- Follow its wording patterns for chat disclosure ("You are interacting with an AI system…").
- Keep process evidence — record owners, approved wording, affected channels and dated rendered checks.
RapidAct's free badge ships neutral default wording that you must tailor to the actual system. Review the Commission materials directly before relying on any specific icon or label pattern. See the installer →
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