Act on EU AI Act Article 50
From 2 August 2026, Article 50 sets transparency duties for specific AI uses. Identify the system, confirm your role and publish the right notice at the right moment.
Free AI notice
Publish a clear AI notice for every visitor
Choose your platform and follow the guided setup. Tailor the message, publish and check the result as a visitor.
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The notice addresses one visitor-facing disclosure step. Your exact duty still depends on the system and whether you are its provider or deployer. Check the Commission’s Article 50 guidance.
Confirm whether Article 50 applies
Check your role and the system’s function. Duties cover certain direct AI interactions, emotion or biometric categorisation, deepfakes and some AI-generated public-interest text.
Plan for 2 August 2026
Article 50 applies from 2 August 2026. A limited transition for some machine-readable marking duties is not a general delay. Record which rule applies to each system.
Document the decision
Article 50 infringements can attract fines of up to €15 million or 3% of worldwide annual turnover. Keep the system, role, approved wording, publication date and rendered notice together.
Choose the relevant duty
Chatbot AI disclosure
Article 50(1) requires providers of direct-interaction AI systems to tell people they are interacting with AI.
Open guideAI content labelling
Separate machine-readable provider marking from visible disclosure duties for synthetic content.
Open guideDeepfake labelling
Check which realistic AI-generated or manipulated media needs a visible disclosure.
Open guideEvidence and records
Keep the live URL, approved wording, owner, screenshots and review dates together.
Open guideInstall the notice on your platform
The assessment
Company assessment
€99
One payment per company.
Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
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