Does the EU AI Act apply to US (non-EU) companies?
Yes, if their AI systems or AI-generated content reach people in the EU. Article 50 follows the audience, not the headquarters — a US company whose chatbot serves EU visitors must disclose the AI exactly like an EU company.
The extraterritorial design
The AI Act copies the GDPR's playbook: obligations attach when AI output is used in the Union. Your Delaware C-corp status is irrelevant if a customer in Madrid chats with your bot.
In practice for non-EU companies
- US/UK/LatAm SaaS with EU users: in scope.
- US brands selling to EU customers via chatbot: in scope.
- US companies with zero EU users: out of scope (for now — several US states are drafting similar transparency laws).
What to do about it
The fix doesn't care where you are either: a disclosure layer on your site and labels on synthetic content. If you sell into Europe, budget an afternoon. Free scan →
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The assessment
Company assessment
€99
One payment per company.
Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
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