EU AI Act for E-commerce: what you must disclose by 2 August 2026
online stores are the biggest Article 50 target. What your shop must disclose by 2 Aug 2026 and the free fix. This is the plain-English playbook — what triggers the law in e-commerce, what to fix first, and how to do it without consultants.
Where Article 50 hits e-commerce
| AI you probably use | What the law wants |
|---|---|
| Support and sales chatbots | Tidio, Gorgias, Zendesk and similar widgets answering shoppers automatically — disclosure required at first contact. |
| AI product photos and virtual models | Garments rendered on AI models, AI-generated lifestyle shots — synthetic imagery that must be labeled. |
| AI-written product descriptions and blogs | Bulk AI copy on public pages — label it unless a human editor genuinely reviewed and owns it. |
The order of operations
- Scan one representative public page — start with the page where visitors interact with AI, then repeat for other public workflows if useful. Free scan →
- Establish the roles — identify the provider, deployer and exact Article 50 trigger for each system.
- Implement the right notice — use the free one-script badge for a direct-interaction disclosure where it fits.
- Treat content separately — distinguish provider machine-readable marking from deployer duties for deepfakes and public-interest text.
- Keep proportionate proof — record live URLs, wording, owners and dated desktop/mobile checks without tracking visitors.
Sector reality check
Shoppers don't read terms of service. The disclosure has to live where the shopping happens: above the chat, on the image, near the text.
Prefer it assessed properly? The €99 company assessment classifies every AI system you run and states exactly what each one requires.
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Company assessment
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Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
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