EU AI Act for SaaS & tech companies: what you must disclose by 2 August 2026
SaaS products face Article 50 from two sides — as deployers on their sites and inside their products. This is the plain-English playbook — what triggers the law in saas & tech companies, what to fix first, and how to do it without consultants.
Where Article 50 hits saas & tech companies
| AI you probably use | What the law wants |
|---|---|
| Marketing-site chatbots | Intercom, Drift, HubSpot on your marketing site — the classic deployer duty. |
| In-product AI copilots | AI features your users interact with inside your app may need their own disclosure design. |
| AI-generated onboarding and help content | Public docs and academy content written by AI — labeling rules apply. |
The order of operations
- Scan one representative public page — start with the page where visitors interact with AI, then repeat for other public workflows if useful. Free scan →
- Establish the roles — identify the provider, deployer and exact Article 50 trigger for each system.
- Implement the right notice — use the free one-script badge for a direct-interaction disclosure where it fits.
- Treat content separately — distinguish provider machine-readable marking from deployer duties for deepfakes and public-interest text.
- Keep proportionate proof — record live URLs, wording, owners and dated desktop/mobile checks without tracking visitors.
Sector reality check
Two sides of the same coin: your website is the easy, free fix — and your product's AI UX needs a disclosure pattern your customers will copy from you.
Prefer it assessed properly? The €99 company assessment classifies every AI system you run and states exactly what each one requires.
The assessment
Company assessment
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Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
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