What changes on 2 August 2026 for a normal business website?
Four transparency duties switch on: chatbots must say they're AI, deepfakes must be visibly labeled, AI-generated public text must be tagged (unless genuinely human-reviewed), and emotion/biometric system use must be disclosed. Fines up to €15M or 3% of turnover go live with them.
August 2 in one table
| If your site has… | You must… |
|---|---|
| Chatbot / AI assistant | Disclose it's AI, at first contact |
| AI-generated or edited realistic media | Visible label on each piece |
| AI-written public-interest articles | AI label, or documented human editorial review |
| Emotion/biometric recognition | Inform the people subjected to it |
What does NOT change
- No registration, no certification, no audits for normal websites.
- No high-risk obligations (those moved to 2027/2028).
- No ban on any of these tools — just honesty about using them.
For most sites it's genuinely an afternoon of work. The 8-step checklist →
Free tools: scan your site · all guides · full assessment — €99
The assessment
Company assessment
€99
One payment per company.
Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
Need a public-page check first? · Need the visitor notice only?
Sold by Agents AI Ltd., 27 Old Gloucester Street, London WC1N 3AX, United Kingdom. Companies House No. 16570822