Gorgias AI Agent and the EU AI Act: check the Article 50 role

A public signature shows that this AI vendor is present on the page. That is a technical signal, not a legal-role decision: establish who is the provider, who is the deployer and whether Article 50(1) requires a direct-interaction notice before publishing one.

Why this technical signal deserves review

Its AI Agent resolves e-commerce support tickets and chat end-to-end. This is a technical signal worth reviewing under Article 50(1) if you are the provider responsible for the direct-interaction notice. Our detection database fingerprints Gorgias AI Agent on a page in seconds — exposure level: high.

What to verify on your site

• Where Article 50(1) applies, a clear AI-interaction notice at the latest at first contact.
• The notice placed in the actual interaction surface, not only in terms or a privacy page.
• Wording tailored to the real system, role, timing and applicable exception.

Fix it free in minutes

1. Scan your site — we confirm Gorgias AI Agent and check for existing disclosure.
2. Install the free one-script RapidAct badge, then tailor the wording to the actual AI system.
3. Confirm whether you are the provider responsible for the direct-interaction notice; a technical match alone does not decide the legal role.
4. Publish and record the live URL, wording, owner and desktop/mobile verification date.

The mistakes to avoid

• Assuming Gorgias's branding or a robot avatar counts as disclosure — it doesn't, unless it clearly informs the user they're talking to AI.
• Assuming the vendor or site owner always holds the duty — establish the provider and deployer roles.
• Waiting for the "2027 delay" — that was the high-risk rulebook, not Article 50. What actually got delayed →

Not sure which duties actually apply to your company? The €99 company assessment tells you exactly — in your inbox within 24–48h.