Who enforces the EU AI Act — and how will they find me?
National market-surveillance authorities in each member state enforce Article 50, coordinated by the EU AI Office. They can scan public websites exactly like anyone else — your chatbot and your content are visible evidence.
The enforcement machinery
- AI Office (European Commission) — coordinates, handles GPAI.
- National market surveillance authorities — the boots on the ground for Article 50 in each country.
- National courts — where complaints and damages end up.
How violations surface
- Automated scanning — checking public sites for undisclosed AI is trivially automatable (we do it free; so can they).
- Competitor reports — the cheapest corporate espionage: reporting your rival's unlabeled AI.
- Consumer complaints — "their bot pretended to be human" is a one-paragraph complaint.
- Media investigations — journalists love a named-and-shamed AI story.
Early enforcement will pick visible, easy targets: well-known brands with obviously undisclosed AI. Don't be the easy target. Check your exposure →
Free tools: scan your site · all guides · full assessment — €99
The assessment
Company assessment
€99
One payment per company.
Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.
What you receive
- •AI inventory and system classifications
- •Article 50 duties by touchpoint
- •Recommended notice wording and placement
- •Evidence and documentation gaps
- •Prioritised actions and deadlines
- •Specialist review and follow-up questions
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