Green claims check under the Empowering Consumers Directive

Directive (EU) 2024/825 on empowering consumers for the green transition amends the Unfair Commercial Practices Directive. Its rules apply from 27 September 2026. Spain is still transposing it, but the EU-level prohibitions are now the reference for authorities and competitors.

What becomes risky

  • Generic environmental claims such as "eco", "green", "sustainable" or "environmentally friendly" without recognised excellent environmental performance.
  • Sustainability labels not based on a certification scheme or set up by a public authority.
  • Claims of neutral or reduced impact based on offsetting greenhouse gas emissions.
  • Claims about the whole product or business when the benefit concerns only one part.

What we deliver

  1. Scan — your website, store and product catalogue checked for environmental wording, labels and badges.
  2. Risk list — each claim flagged with the rule it may breach and the evidence it would need.
  3. Rewrites — accurate alternative wording, per page or per product, in English, Spanish or Mandarin Chinese (中文服务).
  4. Monitoring — new products and pages checked as you publish them.

We flag risks and propose wording; we do not issue legal opinions.

Work with us

Send your store URL through the contact page or WhatsApp.

The assessment

Company assessment

€99

One payment per company.

Get a specialist-reviewed AI inventory, system classifications, required notices and a prioritised action plan within 24–48h.

Book a call

What you receive

  • •AI inventory and system classifications
  • •Article 50 duties by touchpoint
  • •Recommended notice wording and placement
  • •Evidence and documentation gaps
  • •Prioritised actions and deadlines
  • •Specialist review and follow-up questions

Need a public-page check first? · Need the visitor notice only?

Sold by Agents AI Ltd., 27 Old Gloucester Street, London WC1N 3AX, United Kingdom. Companies House No. 16570822

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